Aid for reinforcement initiatives for ACCIÓ 2021 cluster projects
The main objective of the project is to assess the feasibility of different digital technologies and resources to empower the consumer, through a digital prescriber, to improve their experience at different times of regular consumption, as well as providing a differential value through the company communication.
The specific objectives of this project are:
- Increase their competitiveness, improving the consumer experience before, after and during the consumption of the product.
- Loyalty of users with the brands and their story telling.
- Improve its position in national and international markets.
- Design the concept, values and message to be conveyed to make the message attractive to specific segments of the population, in our case young people.
