Today, November 29, 2024, the online event "How Future Legislation May Impact the Wine Sector" took place, featuring a presentation by Ignacio Sánchez, Secretary General of CEEV. During the session, several key topics shaping the sector's future path were addressed, particularly the need to adapt to new sustainability demands and the importance of meeting consumer expectations.
One of the main highlights was the growth of NoLo wines (non-alcoholic or low-alcohol) and the need to adapt wines to consumer preferences, rather than the other way around. Sánchez emphasized the importance of listening to consumers to offer products that meet their needs, instead of imposing a product that does not align with their expectations.
Another crucial topic was sustainability in the sector. The Secretary General of CEEV explained that consumers are often unaware of the wine industry's sustainability efforts. Despite improvements such as reducing chemical use and managing water responsibly, many do not perceive wine as a "sustainable" product. This lack of perception is a challenge that must be addressed through better communication and transparency.
Regarding regulatory processes, Sánchez noted that, with the new European Commission, sustainability-related topics may experience some deceleration. However, he assured that initiatives will not come to a halt and stressed the importance of continuing innovation to meet sustainability demands. A key aspect will be managing copper use in viticulture, which requires attention to minimize its environmental impact.
In this regard, the discussion included the reform of Designations of Origin (DOs) to integrate sustainability into their regulations, as well as the importance of reducing the environmental impact of packaging. Sánchez highlighted that, although current regulations do not mandate it, wineries are starting to adopt bottle reuse and reduce secondary packaging. This reflects a global trend towards minimizing waste and the impacts associated with packaging.
Another topic that emerged was the reform of the Common Agricultural Policy (CAP), which will affect wine operations. In the coming years, European Commission subsidies will become more limited, making it essential to start adapting now to the new conditions. In this context, experts recommend linking subsidies to low-impact production systems, an aspect that will need interpretation based on the practices applicable in vineyards.
One of the clearest examples of challenges arising from the lack of European harmonization was the case of new packaging regulations. In Italy, for example, recycling information can be provided through a QR code, whereas in Spain, pictograms are mandatory, complicating matters for wineries and creating regulatory discrepancies across countries.
Finally, Sánchez addressed the issue of alcohol content in wines. The CEEV advocates a stance against alcohol abuse while promoting responsible consumption. It is important, he stated, to foster a culture of moderate and responsible consumption without stigmatizing the product.
In summary, the event underscored the importance of adapting to new consumer demands and regulations while continuing to innovate for a more sustainable and environmentally responsible sector. Wineries must work to minimize their production impacts while improving communication about their efforts to create a more planet-friendly wine industry.
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