INNOVI has promoted this project to develop an online tool for collaboration between winegrowers and wineries for the purchase and sale of grapes.
This tool is intended to be a communication channel between winegrowers and wineries and is available for computer and mobile.
Mora contributes to the improvement of harvest planning and gives visibility to small wineries that have difficulties in accessing offers for varieties, volumes and characteristics of the vineyards. It will also help with the placement of surplus grapes by growers.
The objective of the tool is to allow the connection between supply and demand directly. Once in contact, the purchase-sale operation is made directly between both parties without intermediation.
The development of this tool has been financed through aid to support innovative business groups with the aim of improving the competitiveness of small and medium-sized companies from the Ministry of Industry.
Access MORA - Online Grape Market here: