On February 19, we invite you to participate in the day "Reuse to innovate: Conference on the future of bottles in the wine sector" at the Catalan Wine Tourism School, in Vilafranca del Penedès, a day designed for Professionals in the wine sector who want to promote innovation and sustainability in the sector. In this day you will discover how the current legal framework promotes and facilitates the implementation of the reuse of bottles, exploring AVC and Innovi's initiatives in this field, and know the concept of Pool System with examples of Europe that can transform our Current model. In addition, you will be able to attend the presentation of the standardized bottle of the Rebo2vino project, deepen the state of the art of the washing of bottles and labels and listen to the real experiences of wineries that have already taken the way to reuse of bottles.

Day program:

9:45 Reception and welcome

10:00 The legal framework and future prospects of bottle reuse, by Alfred Vara, Head of the Department of Prevention and Resource Efficiency, Catalan Waste Agency

10:30 Discovering the Bottle Catalunya project: the Catalan framework for bottle reuse in the sector, by Toni Cruces / Eloi Montcada, Secretary General of the Catalan Wine Association / Cluster Manager at INNOVI

11:00 Pool system in the wine world: basic concepts and European comparison, by Alba Cabrera, Director of Studies at Rezero

11:30 The state of the art of bottle and label washing: current solutions and technologies, by Marta Sainz, Founder and CEO of POTS

12:00 Practical cases: real winery experiences in bottle reuse, by Mireia Pujol, Deputy Director at Alta Alella

12:30 The bottle proposal of the rebo2vino project: moving towards reuse, by Aleix Núñez, Climate Change Analyst at Familia Torres

12:45 Closing