In the midst of the 2025 harvest, MORA, the Online Grape Market promoted by INNOVI, remains active and is consolidating itself as a key digital tool to connect winegrowers and producers in a campaign that is especially significant for the sector.

Since the platform’s launch this spring, MORA has managed over 732,000 kg of grapes between offers and demands, with the participation of 205 registered winegrowers, 55 producers, and a total of 84 postings. These figures highlight MORA’s ability to improve planning, optimize buying and selling processes, and strengthen the resilience of the Catalan wine sector.

In 2025, the platform will accompany a historic milestone for DO Penedès, which celebrates its first 100% organic harvest, positioning itself as the first designation in the world to achieve this recognition. In this context, tools like MORA become essential to ensure agile and secure access to raw materials, following criteria of sustainability, traceability, and quality.

A service for the sector
Available free of charge at mora.innovi.cat, MORA allows winegrowers to publish their grape offers (with detailed information on variety, DO, volume, certifications, etc.) and wineries to register specific demands according to their production needs.

As Eloi Montcada, cluster manager of INNOVI, points out: “MORA is much more than a digital platform; it is a collaborative tool that facilitates business connections in an increasingly changing and demanding context.”

A consolidated tool, a growing community
The results of recent campaigns and current data demonstrate the real impact of this tool. With each new registration, MORA expands its community and its reach, helping to position the territory as a benchmark in innovation, sustainability, and winemaking efficiency.

INNOVI calls on all winegrowers and wineries in the territory to join MORA, participate actively, and take full advantage of a tool designed for them and built from within the sector.